Grow Sales by Expanding into Canada
US Food Brand Owner?
Get your products on Canadian shelves in 90 days, or less!
...But only if you avoid common pitfalls and costly mistakes. Learn how...
Produced by the team at LCG Foods
20+ years of experience
100+ brands managed
1000+ products launched
Avoid Top 10 Critical Mistakes
#1 - Unclear Market Strategy
What's worse than having a bad strategy? No strategy at all.
#2 - Poor Price Management
What does value chain have to do with this?
#3 - Labelling Mistakes
This could be a whole course in itself! But we'll get you started.
#4 - Mismanaged Distribution
Are you ever going to say "no" to a distributor?
#5 - Poor Information Management
The most common cause of bad launches is not having information ready.
#6 - Lack of Operational Excellence
You got on the shelves. Now stay on.
#7 - Bad Barcode Management
How hard could this be? (But it's the most common source of problems for new brands!)
#8 - Product Mismanagement
When does a change constitute a whole new product?
#9 - Not Having a Promotion Plan
ELDP, trade spend, MCBs, scan backs, promotion calendars, listing fees - do you have a plan?
#10 - Poor Execution
Know what it takes to be successful in each market segment.
Trusted by over 100+ Brands, like...
Expansion into Canada, Made Simple
Canada is a market with 40,000,000 people, ready for your product!
About LCG Foods
Course Content
Module 1: About the Canadian Market
Geography and market types to inform your launch strategy
Module 2: Industry Fundamentals
Key industry terms and norms.
Module 3: Defining Your Strategy
Define the value chain that helps you get to where you go now, and in the future.
Module 4: Preparing to Sell
Essential preparation to launch fast and with fewer problems for all stake holders.
Module 5: Promotions Management
Understanding how promotions are coordinated across the value-chain.
Module 6: Market Segments
What it takes to be successful to sell in different markets and market places.
Case Studies
Real-life cautionary tales of expensive and preventable mistakes to learn from
Poor Barcode Management
Expensive and preventable errors that we see all too often.
Poor Operational Excellence
Expensive and preventable errors that we see all too often.
Channel Conflict
Expensive and preventable errors that we see all too often.
Pricing Mistakes
Expensive and preventable errors that we see all too often.
Misguided Partnerships
Expensive and preventable errors that we see all too often.
Promotion Planning Mistakes
Expensive and preventable errors that we see all too often.
Bad Product Changes
Expensive and preventable errors that we see all too often.